Your Privacy Matters at af444

1. Who We Are

This Privacy Policy applies to the af444 online betting and casino platform, accessible at af444.io (the "Platform"). Throughout this document, "af444", "we", "us", and "our" refer to the operators of the af444 Platform. "You" and "your" refer to any individual who accesses, browses, registers on, or otherwise uses the af444 Platform.

af444 is an online gaming and sports betting platform operating primarily for players based in Bangladesh. We offer a range of products including cricket betting, live casino games powered by Evolution Gaming and Ezugi, slots from Pragmatic Play, NetEnt, and Microgaming, and crash games including Aviator by Spribe.

By creating an account and using the af444 Platform, you acknowledge that you have read this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not consent, you must discontinue use of the Platform and may request account closure as described in our Terms & Conditions.

2. Data We Collect

af444 collects personal data through several channels: directly from you during registration and ongoing account use, automatically through your use of the Platform, and from third-party service providers who assist us in delivering our services.

2.1 Registration and Identity Data

When you create an af444 account, we collect the following information:

• Full legal name as it appears on your identity document
• Date of birth (to verify you are 21 years of age or older)
• Mobile phone number (registered in Bangladesh)
• Email address
• Chosen username and encrypted password
• City of residence (e.g., Dhaka, Chittagong, Sylhet, Khulna, Rajshahi)

2.2 Identity Verification (KYC) Data

As part of our Know Your Customer programme, we may request and collect:

• Scanned copy or photograph of your National Identity Card (NID) or valid passport
• Proof of address (recent utility bill or bank statement issued within 3 months)
• Proof of payment method ownership (e.g., screenshot of bKash or Nagad account showing your registered name and mobile number)
• Source of funds documentation for high-volume depositors

2.3 Financial Transaction Data

When you make deposits or request withdrawals, we collect and retain:

• Mobile wallet account number (bKash, Nagad, Rocket, or Upay)
• Transaction reference numbers provided by the payment service
• Deposit and withdrawal amounts in Bangladeshi Taka (BDT)
• Date, time, and status of each transaction

2.4 Gaming Activity Data

af444 records detailed logs of your activity on the Platform, including:

• Games played, bets placed, wager amounts, and outcomes
• Session start and end times (recorded in Bangladesh Standard Time, UTC+6)
• Bonus claims, wagering progress, and promotion participation history
• Sports events wagered on and odds accepted

2.5 Technical and Device Data

We automatically collect technical information when you access af444.io:

Data Type	Examples	Purpose
IP Address	Your device's public IP at time of login	Security, fraud prevention, geo-restriction compliance
Device Identifiers	Browser type, OS version, screen resolution	Platform optimisation and compatibility
Session Logs	Pages visited, time on page, click paths	UX improvement, responsible gaming monitoring
Cookies	Session tokens, preference cookies	Authentication and personalisation
Referral Source	URL of referring website (if any)	Marketing attribution and affiliate tracking

2.6 Communications Data

When you contact af444 customer support — whether via email, live chat, or our contact form — we retain records of your communications, including the content of messages, timestamps, and any resolution notes. This data is used to provide customer service and to maintain a record of support interactions.

3. How We Use Your Data

af444 uses the personal data we collect for the following purposes. Each purpose is matched to the data type(s) it relies on:

3.1 Account Management and Service Delivery

We use your registration data, identity data, and financial data to create and maintain your account, process deposits and withdrawals in BDT via bKash, Nagad, Rocket, and Upay, deliver betting and gaming services, and provide customer support.

3.2 Identity and Age Verification

We use your KYC data to confirm that you are aged 21 or above, that you are who you claim to be, and that your payment methods are registered in your own name. This is both a legal obligation and a responsible gaming requirement.

3.3 Fraud Prevention and Security

Technical data, transaction data, and gaming activity logs are used to detect and prevent fraudulent activity, money laundering, bonus abuse, account takeovers, and other security threats. af444 employs automated systems and manual review processes for this purpose.

3.4 Responsible Gaming Monitoring

Session logs and gaming activity data are used by af444's responsible gaming team to identify patterns that may indicate problem gambling behaviour. Where such patterns are identified, we may proactively reach out to the player with information about responsible gaming tools or, in serious cases, initiate a cooling-off period on the account.

3.5 Marketing and Promotions

Where you have given explicit consent, af444 may use your contact information (email or mobile number) to send promotional communications about new games, deposit bonuses, seasonal promotions (such as those tied to Eid, BPL cricket season, or Pohela Boishakh), and other offers that may be of interest. You may withdraw your consent to marketing communications at any time by contacting [email protected].

3.6 Legal and Regulatory Compliance

af444 may process and retain your data as required to comply with applicable legal obligations, including anti-money laundering (AML) requirements, responding to lawful requests from law enforcement authorities, and maintaining records of gambling activity as required by applicable regulations.

3.7 Platform Improvement

Aggregated and anonymised technical data and gaming activity logs are used to analyse user behaviour, improve the af444 platform interface, optimise game loading performance, and develop new product features. This analysis does not identify individual players.

4. Legal Basis for Processing

af444 processes your personal data on the following legal grounds:

• Contractual Necessity: Processing is necessary to perform our contract with you — specifically, to operate your account, process bets, and handle deposits and withdrawals.
• Legal Obligation: Processing is required to comply with anti-money laundering laws, age verification requirements, and other applicable legal obligations.
• Legitimate Interests: Processing is necessary for af444's legitimate interests in preventing fraud, maintaining platform security, and improving our services, provided those interests are not overridden by your privacy rights.
• Consent: For marketing communications and certain cookie placements, we rely on your freely given, specific, and informed consent. You may withdraw consent at any time without affecting the lawfulness of prior processing.

5. Data Sharing & Disclosure

af444 does not sell, rent, or commercially disclose your personal data to third parties for their own marketing or commercial purposes. We share data only in the following limited circumstances:

5.1 Payment Processing Partners

To process your deposits and withdrawals, we share the minimum necessary financial data with our payment partners — bKash, Nagad, Rocket, and Upay. Each of these partners operates under its own privacy policy and data protection obligations. af444 does not store your full mobile banking credentials; transaction references are used for reconciliation purposes only.

5.2 Identity Verification Services

af444 may engage third-party identity verification and KYC service providers to assist in verifying your identity and age. These providers process your KYC documents solely for verification purposes and are contractually prohibited from using your data for any other purpose.

5.3 Game Technology Providers

When you play games supplied by third-party providers — including Evolution Gaming, Ezugi, Pragmatic Play, NetEnt, Microgaming, and Spribe — limited session data (such as a player identifier and wager amounts) may be shared with those providers to facilitate the game session. These providers are bound by data processing agreements with af444.

5.4 Law Enforcement and Regulatory Authorities

af444 will disclose personal data to law enforcement agencies, regulatory bodies, or other competent authorities where we are legally required to do so, or where disclosure is necessary to protect the rights, property, or safety of af444, our players, or the public.

5.5 Business Transfers

In the event of a merger, acquisition, or sale of af444 or its assets, your personal data may be transferred to the successor entity. We will notify registered players of any such transfer and the applicable privacy arrangements before the transfer takes effect.

6. Cookies & Tracking Technologies

6.1 What Are Cookies?

Cookies are small text files placed on your device by your web browser when you visit af444.io. They allow the Platform to remember your session, preferences, and certain activity data between visits. af444 uses first-party cookies (set directly by af444.io) and limited third-party cookies (set by our analytics and game-provider partners).

6.2 Types of Cookies af444 Uses

Cookie Type	Purpose	Duration
Strictly Necessary	Maintain your login session, prevent CSRF attacks, enable core Platform functions	Session / 24 hours
Functional	Remember your language preference, game lobby layout, and responsible gaming limit settings	30 days
Analytics	Understand how players navigate the Platform; identify pages with high exit rates; improve UX	Up to 12 months
Marketing / Attribution	Track referral source and affiliate partner attribution for bonus eligibility	Up to 30 days

6.3 Managing Cookies

You may control or disable cookies through your browser settings. Please note that disabling strictly necessary cookies will prevent you from logging into your af444 account and using core Platform features. Disabling functional or analytics cookies will not prevent you from accessing the Platform but may reduce the quality of your experience. Detailed instructions for managing cookies can be found in your browser's help documentation.

7. Data Retention

af444 retains personal data for as long as is necessary to fulfil the purpose for which it was collected, subject to the following minimum retention periods:

• Account and Registration Data: Retained for the duration of the account relationship plus a minimum of 5 years following account closure, in line with standard AML record-keeping requirements.
• KYC and Identity Documents: Retained for a minimum of 5 years from the date of verification, or longer if required by applicable law.
• Transaction Records: Retained for a minimum of 5 years from the date of each transaction.
• Gaming Activity Logs: Retained for a minimum of 3 years from the date of each session.
• Customer Support Communications: Retained for 2 years from the date of the final message in each support interaction.
• Marketing Consent Records: Retained for as long as you remain on our marketing list, and for 2 years following withdrawal of consent.

Upon expiry of the applicable retention period, af444 will securely delete or anonymise your personal data so that it can no longer be associated with you as an identifiable individual.

8. Data Security

af444 takes the security of your personal data seriously and has implemented a range of technical and organisational measures to protect it against unauthorised access, loss, destruction, or alteration:

• Transport Encryption: All data transmitted between your device and af444.io is encrypted using 256-bit TLS/SSL. Our servers are configured to reject connections over unencrypted HTTP.
• Data at Rest: Personal data stored on af444 servers is encrypted at rest using AES-256 encryption. Database access is restricted to authorised personnel only.
• Access Controls: af444 staff access to personal data is governed by a strict least-privilege policy. Only staff members with a legitimate operational need may access player data, and all access is logged and audited.
• Password Hashing: Player passwords are never stored in plain text. They are hashed using a modern, salted cryptographic algorithm (bcrypt) before storage.
• Two-Factor Authentication: af444 offers optional two-factor authentication (2FA) for player accounts as an additional layer of login security.
• Penetration Testing: af444 conducts regular security assessments of its platform infrastructure to identify and remediate vulnerabilities before they can be exploited.

9. Your Rights

As an af444 player, you have the following rights with respect to your personal data. To exercise any of these rights, please contact us at [email protected] with the subject line "Data Rights Request". We will acknowledge your request within 5 business days and respond in full within 30 calendar days.

• Right of Access: You may request a copy of all personal data af444 holds about you, along with information about how it is processed.
• Right to Rectification: If any personal data af444 holds about you is inaccurate or incomplete, you have the right to request that it be corrected.
• Right to Erasure: You may request that af444 delete your personal data where it is no longer necessary for the purposes for which it was collected, or where you have withdrawn consent. Note that af444 may be required to retain certain data for legal compliance purposes even following a deletion request.
• Right to Restriction of Processing: You may request that af444 restrict the processing of your data in certain circumstances — for example, while a dispute about data accuracy is being resolved.
• Right to Data Portability: You may request a machine-readable copy of the personal data you have provided to af444, for the purpose of transferring it to another service provider.
• Right to Object: You have the right to object to af444 processing your data for direct marketing purposes. Upon receipt of a valid objection, af444 will cease marketing communications immediately.
• Right to Withdraw Consent: Where af444 processes your data on the basis of your consent, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing conducted before the withdrawal.

10. Children & Minors

The af444 Platform is strictly intended for adults aged 21 years and above. af444 does not knowingly collect personal data from any person under the age of 21. If you are under 21, you must not register on or use af444.io under any circumstances.

If af444 becomes aware that personal data has been collected from a player who is under the age of 21, we will immediately suspend the associated account, delete the data to the extent permitted by law, and return any deposited funds to the originating payment method after verification. If you believe that a person under the age of 21 has created an af444 account, please contact us immediately at [email protected].

11. Third-Party Links

The af444 Platform may contain references to third-party services — for example, game providers such as Evolution Gaming, Pragmatic Play, and Spribe, or payment services such as bKash and Nagad. While af444 takes care to work only with reputable partners, we do not control the privacy practices of these third parties and are not responsible for their data handling.

This Privacy Policy applies solely to data collected and processed by af444 through af444.io. We encourage you to review the privacy policies of any third-party services you use in connection with your af444 account.

12. Changes to This Policy

af444 reserves the right to update or revise this Privacy Policy at any time to reflect changes in our data practices, applicable law, or the services we offer. When material changes are made, we will notify registered players by publishing a prominent notice on the af444.io homepage and, where practicable, by sending an email to the address registered on your account.

The "Last updated" date at the top of this page indicates when the current version of the Privacy Policy took effect. Your continued use of af444.io following the publication of a revised Privacy Policy constitutes your acceptance of the changes. If you do not accept the revised policy, you must stop using the Platform and may request account closure in accordance with our Terms & Conditions.

We recommend that you review this Privacy Policy periodically to stay informed about how af444 handles your personal data.

13. Contact & Data Requests

If you have any questions about this Privacy Policy, wish to exercise your data rights, or want to report a concern about how af444 handles your personal information, please contact our data protection team using the details below. All communications must be submitted in English.

• Email: [email protected] (plain text — not a link)
• Subject Line for Data Requests: "Data Rights Request — [Your Username]"
• Response Time: Acknowledgement within 5 business days; full response within 30 calendar days
• Support Hours: 24 hours a day, 7 days a week, including Bangladesh public holidays